Reaching the Summit

By Kathryn Bender

Leading up to the STC Summit, I found myself getting nervous. It was my very first conference, and I didn’t know what to expect. No one else from my local chapter was going, so I worried about connecting with others at the conference. If you are an introvert like I am, I’m sure you can relate. I felt the same way the first time I went from being an STC member on paper to attending my first in-person meeting. It was a bit daunting at first, but I somehow left the session as the Southwestern Ontario Chapter’s newest Program Manager. Sometimes these things are just meant to be.

Leadership Day

Leadership Day was my first day at the conference and ended up being the same kind of experience as my first chapter event. I showed up and immediately had to start networking. Although this can be awkward, as I began meeting people I realized that a lot of the people I conversed with felt the same way about it that I did: instant bonding moment. A few people were kind enough to invite me to sit with them, and my day just kept getting better from there. I met some of the STC leaders and was finally able to connect real people with names and emails that STC members receive. I learned about a new initiative to re-popularize the International Summit Award competition and reinvigorate STC members to actively participate in the initiative. I was also able to connect with the society on a more intimate level by learning about all of the cool things that chapters, special interest groups (SIGs), and members are involved in and actively promoting. It was impossible not to leave Leadership Day feeling invigorated and ready to get involved. 

Keynote Speaker

After Leadership Day, the Summit officially opened with a keynote address from technical communicator, David Pogue. I had never heard of Mr. Pogue before his keynote address, but I will not forget him after his crazy antics and mad piano skills. 

David Pogue giving the keynote address

David Pogue got the ball rolling, and from there the Exhibit Hall opened where Summit attendees could mix and mingle with impressive exhibitors like Adobe, MadCap, and TechWhirl. There was also a Welcome Reception with more networking opportunities. There was another exciting social event (the TweetUp) after that, but exhaustion had kicked in by that point and I had to concede.

First Official Day of the Summit

Monday was the first official day of the STC Summit and, to kick it off right, I attended Hannah Morgan and Ben Woelk’s session, “Empowering the Introvert Within” (right up my alley). Suddenly, I had a game plan for using my introversion super-powers to become a good leader. Monday was also a big day because I was finally introduced to the famous Lightning Talks for which the Summit is known. Five minutes, 20 slides, 15 seconds per slide. No exceptions. As a presenter, these talks must be nerve-wracking, but as an attendee, they were pure entertainment. The ninja talk at the end was especially entertaining because the presenters had to talk to a slide deck that they had never seen before. Dave Roach and Alan Houser were extremely good sports.  

Dave Roach giving a ninja talk

To round out my sessions that day I learned about growing opportunities in content management and social media, strategic IA (Information Architect) careers, and professional development opportunities. I also attended my first SIG meeting. There are so many SIGs with which to get involved. Did you know that the Academic SIG has developed a mentorship program that just kicked off? It sounds really cool and I think that everyone who is passionate about technical communication should get involved. Check it out!

Later that day the STC leaders took care of business at the Annual Business Meeting, followed by some fun and music at the Communities Reception and 60th Anniversary Celebration Party. I was introduced to the STC’s musically-talented members of The Rough Drafts band and others who sang karaoke until their voices gave out.  
 

The Rough Drafts at the 60th anniversary celebration

This was probably my favourite part of evening. Even though I was there by myself, within no time, I was welcomed at a table of STC members who were some of the nicest people I met in Atlanta (Hello Houston chapter)! This is also the first time I heard a song about technical writers. It is set to the tune of The Beatles’ Paperback Writer, but it hits the nail on the head as far as the ups and downs of being a technical writer. 

Day Two of the Summit

The last full day of the conference was Tuesday and it was just as jam-packed with sessions and events as Monday. It was another full day of amazing and informative sessions where I learned about interactive documents, knowledge management, Massive Open Online Courses (MOOCs), gamification, and using mentoring programs to collaborate with industry. Before attending this conference I had no idea how many cool new technical communication projects were in the works but, now that I know, I am pumped to incorporate games into my projects, work on a MOOC (the STC will be working on one soon), and getting involved in a mentorship program. Suddenly my ho-hum work schedule is looking fun and innovative, and I am passionate to create and experience new things.

Ghostly Experience

Speaking of trying new things, while some of the Summit attendees were at the Honours Banquet, I decided to try a new experience in Atlanta: The Ghost Walk. It sounds intimidating, doesn’t it? The first thing I learned on my tour was that my hotel was built on an “ancient Indian burial ground”. Apparently that term is not only used in the movies. Needless to say, a few in the group didn’t sleep very soundly that night. The tour was great. Liz, our tour guide was fantastic and told us some amazing stories about the history of Atlanta and some of its buildings.  

On the ghost walk

It ended up being great to see downtown Atlanta at night, because I was so busy during the day attending sessions. I didn’t really want to miss anything to see the sights. More experienced Summit attendees managed to do both, so I guess I’ll have to work on that next time.

The Last Day of the Summit

The last day of the Summit was a short one for me. I only had time for one session before I had to head to the airport for my flight home. Fortunately, I managed to see the second Lightning Talk session before I left and it was just as entertaining as the first one. When you attend the Summit in the future (notice I said when and not if), be sure to fit in at least one of these talks. It will be well worth your time.

After the Summit

Sadly, the STC Summit is now over. I am finally catching up on the sleep I didn’t have time for in Atlanta. Sleep deprivation aside, I would do it again in a heartbeat. Luckily, I can relive the amazing sessions on Slideshare, where most presentations are uploaded, or through Summit@aClick when the webinars become available. If you have never been to the Summit, or are a new or prospective STC member, I hope this post will light a fire in you to get involved. Before I sign off, I will leave you with these three pearls of wisdom:

• Come to a meeting – I know networking can seem daunting at first, but we have all been where you are now and will welcome you with open arms.
• Get involved – The time and effort you put into this organization comes back to you ten-fold from the people you meet, the experiences you have, and the amazing things you learn.
• Give back – The opportunities for technical communication will continue to grow as technology grows, but, if future STC members don’t know who we are or what we do, we won’t be able to pass the torch.

I hope to see you next year in Phoenix!

Awards Night - A Perspective

By Carrie Warner

I’m really glad I attended this year’s Southwestern Ontario chapter STC Awards night event at McCabe’s in Kitchener. It’s the first awards event I’ve attended in quite some time. As a senior member of the chapter, I don’t manage to attend all of the chapter events anymore – sometimes because of existing household schedules and pre-existing commitments, and sometimes because the events just aren’t terribly relevant to my career or my job in the moment. But I’m really glad I went last week to this year’s event, and I’m going to tell you three reasons why the event was so special for me.

When I arrived, I encountered a new friendly face – and that was worth the price of admission right there. After being a technical communicator in Waterloo Region for more than 15 years, meeting someone new can feel like a bit of a novelty. We technical writers are a close-knit community; it can feel like everyone knows everyone. I look forward to meeting fellow writers, trainers, illustrators, and instructional designers; I enjoy learning where they work, what industry and audiences they write for, and I love swapping and sharing workplace experiences. We do similar jobs, but each job is unique.

When the group settled down to study the delicious menu at McCabe’s, I was introduced to one of the evening’s award recipients. This was my second delight of the evening. This young man, beaming from ear to ear with pride, brought his parents to share in his success. They’d come a long distance to celebrate his well-earned award in technical communication excellence, and they couldn’t have looked more pleased. It warmed my heart to see how loved and supported he was, surrounded by his family, and it reminded me that the local STC chapter is, by its very nature, a family.

See, I have an amazing career and I love what I do for a living. I love it when people’s faces light up when I tell them what I do. It doesn’t occur to people that writing product documentation could be a rewarding, fulfilling, and engaging career. But it doesn’t take the skeptics long to understand that technical writers love taking complex information and making it accessible to everyone. We love it when someone exclaims aloud that a task or activity wasn’t nearly as hard as they thought it would be, thanks to the documentation! Many of us hear often that people don’t use what we produce, but I know it’s there if they ever do need it. After all, few things in life run smoothly all of the time, and occasionally, you’ll find yourself needing to troubleshoot to get back on track, whether it’s your refrigerator making funny noises in the night, or your internet browser closing suddenly with nothing but a cryptic error message popup in its wake.

When you love something as passionately as your own career, it’s important to find like-minded others who share that enthusiasm and nurture your spirit! That’s where my local STC chapter comes in, and that’s why I consider them family. I joined my local chapter in 1998, when I was in my final year of undergrad at the University of Waterloo in the English Rhetoric and Professional Writing co-op program. A wise professor told me that a well-suited professional society network was an excellent pack to run with – they’d help me grow and they’d give me the chance to give back. He couldn’t have been more right about that.

Attending the STC awards event last week was a little like going home, as sentimental as that sounds. I was active early in my career because our local STC chapter had much to teach me and I had so very much to learn. Later in my career, I took on senior, lone writer positions that kept me incredibly busy, and I didn’t make the time to attend events as often as I should have. However, as I found myself in mentoring and management positions, I learned how rewarding and enriching it can be to give back as I taught brand new technical writers the art and the craft as it was once taught to me. Being able to share my knowledge and experience with other writers is far more rewarding than I ever imagined possible.

As I sat at the dinner table, sharing anecdotes and experiences with my fellow writers and newly minted award winners last week, I was reminded of just how valuable and how welcoming my local STC chapter can be. We laughed at recreational period use in written documentation; we shared in the successes of some very talented young writers while encouraging them to write well and write often.

The third wonderful thing about the evening is how I grew a little bit that night amongst the laughter, the sharing, and the celebration. I was suddenly reminded that I’m far more than the sum of my experiences and education because of my own talented peers, mentors, coworkers, colleagues, and fellow STC members who offered me a bit of themselves throughout my career.

When I arrived home, the first thing I did was reach out to the current executive to ask how I could help. A senior technical writer has found her way home again and it’s time to give back where she can.

Awards Night 2013 - The Award Goes To....

 By Debbie Kerr

The Awards Night that took place on March 28th meant different things to different people. The fact that it was a great opportunity to socialize and network was a given; however, as the name of the night implies, there were awards to be given to some very deserving people. As the invitation to the event indicated, none of the awards involved golden statues, but all of them were just as important.

The Summit Award

Kathryn Bender with Rob Cundari

The first award of the evening went to Kathryn Bender, our current Program Manager. To be eligible for this award, an individual has to have served on the STC Southwestern Ontario Chapter's council for a minimum of one year. As this year's winner, Kathryn will receive funding to attend the STC Summit in May, which happens to be in Atlanta, Georgia. Kathryn will represent our chapter at Leadership Day, where she will learn about the STC's previous year and any upcoming changes to the organization. She will learn valuable techniques that will enable our chapter to provide optimal benefits to STC members. After Leadership Day, Kathryn will be able to attend many educational sessions and will learn more than she thought possible. When she comes back to Canada, if she is anything like previous attendees, she will be mentally exhausted but grateful for the experience.

The Heidi Thiessen Memorial Award

Each year, we issue three awards to students for excellence in technical communication. This year's winners were Sandy Vazan of Sheridan College (1st Place); Raymond Alanguilan of UOIT (2nd Place); and Joel Thomson of the University of Waterloo (3rd Place). We awarded these students $1,000, $500, and $200 respectively, in addition to giving each winner a one-year student membership to the Society for Technical Communication.

To be eligible for this award, students had to provide proof that they were registered in an Ontario college or university for the 2012-2013 year, write a letter stating why they should win the award; produce an original piece of technical communication based on a list of possible topics, for example, "How to write an effective essay", "How to plan the perfect party", and "How to stretch your budget"; and submit a second piece of technical communication that they had produced for school. The original piece of work was a new requirement and it enabled students to show the more creative side of technical communication. Entries included drawings and illustrations, PowerPoint presentations, videos, brochures, essays, and posters. The entries certainly demonstrated that simplifying the complex can take many forms, which is something that we, as technical communicators, often try to convey to the people around us, whether they are employers, other people at work, or even our own families.

Just as the entries varied, so did the method of presentation to the winning students. Ray was able to attend in person with his proud parents by his side. Joel contacted us through Skype while he was in Boston on an internship. Sandy was unable to attend due to other commitments, but I was lucky enough to talk to her through Skype a few days later. For those students who could not attend in person, I can honestly say, "The cheque is in the mail."

Joel Thomson with Debbie Kerr via Skype

Raymond Alanguilan with Debbie Kerr

Distinguished Chapter Service Award (DCSA)

Fei Min Lorente with Robert Cundari

The final award of the evening went to Fei Min Lorente, our Immediate Past President. This award is given to someone who has served on our council in a variety of positions, which is certainly the case with Fei Min. In addition to being our Past President, she was President for three years, Volunteer Manager for nine years (still holds this position), Education Manager for one year, and Membership Manager (current position).  Fei Min is the calm in any storm, which is why the citation on her award reads, "In recognition of your perfect combination of professionalism, leadership, dedication, and rapport while completing STC activities at the chapter, national, and international levels."

From my perspective, I was grateful to attend the Awards night, socialize with a great group of people, and witness that sometimes people get the recognition that they truly deserve.

DITA Doesn’t Mean Scary

By Fei Min Lorente

A group of local DITA enthusiasts met for the first time at the Queen Street Commons Cafe, and found they had a lot to get excited about. The message is that DITA (Darwin Information Typing Architecture) can be for everybody: from small shops to big companies, from the President to the technical communicator. Not that we’re at the bottom of the hierarchy—I mean that DITA can be useful for anyone from the least professional writer to the most, because chances are that the information has to be shared, stored, retrieved, and maybe (gasp) even re-used.

If you are wondering what in the world I’m talking about, start with this primer from Publishing Smarter: www.publishingsmarter.com/resources/books-and-articles/dita-primer-learn-dita Or come to our next meeting and we’ll talk you through it.

Once you know the basics, you’ll realize that DITA is really just another tagging language, like HTML, but you have to follow the rules. No missing end tags! Following rules is a good thing: it makes sure everyone can share files, and no DITA interpreter will misinterpret what you mean.

Speaking of meaning, DITA makes you think in semantics, not format. You tag something as a title, not 14-point Calibri bold centred, and not even Heading Level 3. Free yourself from the drudgery of formatting!

Admittedly, the hardest part is thinking in topics, but in this age of mobile devices and web apps, we have to think beyond the book paradigm. Remember grammar school, where each paragraph was supposed to begin with a topic sentence? That’s really all topic-based writing is. In DITA, a topic can be complex enough to need several paragraphs, lists, and graphics, but it should be just what you need to describe the topic, and no more. If you can do this, the information you create is more useful because it’s reusable. You can still get a book in the end, but you can also have training material, specifications, test plans, marketing material, annual reports, and more.

Several DITA evangelists want to spread the word that DITA is not just for technical communicators: it can forge the path to enterprise-wide content management. Why waste time writing the same information in different ways? Why write it again just because you don’t know that someone else has already written it? With another powerful feature of DITA—metadata (information about the information)—you can create intelligent content that is easy to find when you need it, notifies stakeholders of changes, gets approved by the right people, and automatically disseminates updates to the right places.

Even the experts have more to discover, so they are looking forward to the next meeting. In the meantime, they’d like to leave you with a few links to explore:

• For more information about implementing DITA using Microsoft Office and SharePoint, see DITA Exchange (www.ditaexchange.com/Pages/Home.aspx)
• For people who can help you customize your DITA list of tags so you only see the ones that are relevant to your workplace, see Ditanauts (ditanauts.org)
• For a discussion group on LinkedIn, see the DITA Awareness Group
• If you want to join the local DITA Special Interest Group or attend future meetings, please contact Javed at dita@stc-soc.org

He’s a Teacher, Eric Walters at the AGM

By Fei Min Lorente

Eric Walters is a man on the move. After driving out to Waterloo to talk to us, he was scheduled to appear in Coburg the next day, and another Ontario town after that. He’s done book tours all over Canada, visiting towns as small as Prince Rupert and as far away as White Horse.

Then there’s his research. He’s been to Japan, Kenya, England, France, Haiti; wherever the story happened. If there are tigers in the story, he gets up close and personal with live tigers. If there are elephants and lions, he’ll go visit them, too. If the story involves crossing a desert on foot, he’ll do that also (did you know that the Tatooine scenes in Star Wars was shot in the desert of Tunisia? Eric is a wealth of information).

He knows a vast array of fascinating people, some who are “ordinary people” and some who do extraordinary things, like climb mountains all over the world, or run marathons across Death Valley. All of them have a story, and Eric wants to hear it.

Messages:

•          Boys should read fiction as well as non-fiction to help their Emotional IQ.
•          We should honour our war veterans; they are real heroes, not sports stars or celebrities.
•          Being a father is his most important job.
•          Girls should know that anyone who puts them in danger doesn’t really love them.
•          Respect wildlife and the natural world around you.
•          Finish what you start.
•          Even if it costs more, support local businesses if their products are made ethically and the imported products were not.
•          Don’t pay bribes, even if it takes longer and costs more.
•          Look beyond people’s bad actions; there’s a reason for them—so go after the reason, not the people.
•          A goat in Africa should cost an average of $40. If a charity is selling you a goat for a poor family for $100, you should ask them what they’re doing with the other $60.

Likes:

•          Equal rights for women
•          The Hunger Games
•          Sushi
•          Canada
•          War veterans (real heroes)
•          Free the Children and the Terry Fox Foundation

Dislikes:

•          Racism
•          The Twilight Saga
•          Negative thinking
•          People treating celebrities like heroes
•          Child exploitation
•          Charities with expensive offices and executives that make so much money they can afford to send their kids to private schools

Eric told us plenty of stories about where he got ideas for his books and who became the characters in them, but there’s one story about his orphanage in Kenya that stood out. The orphanage didn’t have a well yet, and the water they’d been collecting from rainfall had run out, so the orphans went to the closest village, about 2 km away, to get some water from the trickle of a stream that was there. However, the villagers told them they couldn’t have any water, and if they came back, they would kill them. So until the rain fell again and their well was finished, the charity had to buy and transport water to the orphanage at great cost. This year, the charity is finishing a well for that nearby village, and it is being given to them from the orphans. Eric knows that the villagers are not evil; they were just protecting themselves and their families as best they knew. So instead of treating them like the enemy, he’s turning them into friends. If you want to hear more of his stories, you should buy his books.

Yes, Eric Walters is a writer, but he’s also a great teacher. We learned a lot, and the people who read his books, young adult or old adult, will learn a lot, too.

For more information about Eric Walters, see http://www.ericwalters.net/. For more information about the charity he has founded, see http://creationofhope.com/.

2012 Annual General Meeting

By Carol Lawless

We wrapped up another great year, in June, with our third annual general meeting. While the highlight was Eric Walter’s inspiring presentation, we did manage to complete some business.

Last year’s minutes and our financial report were both reviewed and passed. The STC is discussing changes to how they fund chapters. Under the current funding model, our chapter has not received any funding since 2009. However, Jim Bousquet, our treasurer, pointed out that we have been able to draw on our fiscal reserves to pay for chapter events. The chapter is slowly working towards a balanced budget, and we hope that a new funding formula will help to bridge the gap between expenses and revenue.

Rob Cundari, President with Fei Min Lorente, Past President

We held our Board of Director elections. Three positions were available and all three were unanimously elected. Our former vice-president, Rob Cundari steps into the President’s shoes, Fei Min Lorente moves to Past President and Jim Bousquet continues in his role of Treasurer. With Carol Lawless’ move to B.C., Debbie Kerr replaces her as Secretary.

Jim Bousquet, Treasurer with Fei Min Lorente

 

 

Debbie Kerr, Secretary, with Fei Min Lorente

Rob Cundari, President addresses the group

Once the present, official business was completed, we talked about past and future. Over the last year, we focused more on social media. Not only did our website get a facelift, but we used social media more proactively to connect our members, and advertise events. And we had a number of successful events: at least one STC activity monthly through the year.  Next year, our goals are the four “C”s:

1. Community: We plan to improve our presence and involvement in the internal STC community and raise awareness about our chapter externally.
2. Communications: We will improve communications not only to our members as well as our yet-to-be members within the technical writing community.
3. Commitment: This group of volunteers is committed but we want to draw out more involvement with the rest of our membership.
4. Celebration – We have some amazing accomplishments. We will celebrate and advertise them!

Carol Lawless receives the DCSA

And speaking of celebration, The Distinguished Chapter Service Award was officially awarded to Carol Lawless. She was recognized at the April awards night but wasn’t in Ontario to receive the award. Congratulations Carol and thank you for all your hard work and devil’s advocacy over the years.

Fei Min also thanked the many other volunteers who have made this year a success:

·         Sylvia Squair - Liaison to universities and colleges

·         Nancy Halverson - Hospitality and Competition Manager

·         Sian Waterfield - Competition Assistant

·         Kathryn Bender -  Programme Manager

·         Debbie Kerr - Student Awards Manager, Past President

·         Jim Bousquet – Treasurer

·         Carol Lawless – Secretary and Membership Manager

·         Rob Cundari – Vice President

·         Absent but still appreciated: Ursula McCloy, Ann Garniss, Patrice Bernard, and Gareth Evans

·         A special thank you for all our families for supporting us in our work. And a thank you for the members.

Sian Waterfield with Fei Min

Nancy Halverson

And finally, a huge thank you to Fei Min for all the hard work she’s done over the last three years. Fei Min has been a tremendous leader during a challenging time. As President, she kept the council moving and the chapter running smoothly during the STC financial crisis and subsequent transformation of the organization. Thanks Fei Min, for getting it done! Fei Min summed up her tenure as “the best of times, the worst of times”.  Through it all, our members have patiently supported the many changes, trusting that they will eventually lead to a vibrant chapter in this new social and professional climate.

Determining Potential Career Paths

By Lynda Baxter

On May 10, 2012, we had the privilege of listening to the combined wisdom of Mandy Lam, a product marketing specialist, Cathy Disbrow, graphic designer, Kate Wilhelm and Mark Connolly, user experience designers, and Debbie Kerr, business analyst.  The panelists talked about their current roles, their previous roles, and the skills they developed along their career paths that enabled them to move from one role to another.

While technical writing has played a significant role in their career paths, it has also been a springboard to learning and getting involved in more specialized areas of user advocacy.

Here are my takeaways:

•          Don’t be afraid to think outside the box. For example, you may have technical writing expertise that can morph into marketing or user experience roles.
•          Be aware of possibilities not just to advance your career or move it in a new direction, but also to help your company solve problems or be more efficient.
•          Be willing to develop new skills. For example, become proficient in HTML or at least understand how it works.
•          Network and join or start! professional groups with like-minded people.
•          Stimulate your thinking by reading and doing. 
•          Become a respected advocate for excellence within your company.

All in all I was very impressed with the passion the panelists have for their jobs, their flexibility, and their willingness to share their time and experience with others.

Follow them on Twitter: 

@CathyDisbrow

@uxMark

@katewilhelm

@Kerr_Debbie

@imandylam

 Photo from Free Digital Photos